The Maxims: Nike Technology’s annual moment to spotlight what’s been built, spark what’s next, and raise the bar for every round to come.
Nike Technology Maxims
To bring the Maxims closer to the spirit of sport, we reimagined the logo with bold edge, layered in hardwood textures, designed trophy-inspired awards, dropped jersey-style tees, and staged a halftime show worthy of the court. The result: an experience that lit up Nike Technology, set a new bar for Maxims events, and stayed top of mind long after the lights came down.
